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Posts Tagged ‘Visitors’

Tips for Conversion Marketing in 2010

December 17th, 2009

Sound conversion marketing = Online Success for Business

It is often viable to make a website but then creating customer loyalty is nearly hard particularly when competition stands to revolve around just one aspect – creating high online visibility. Therefore, once you have designed your website, the first query is: How do I establish my website further to get the attention of internet visitors or prospective customers?

Tune in to Conversion Marketing!

Conversion marketing is a business strategy in itself wherein, various elements and online internet tools are put to pave targeted traffic to your website. Few people would trust that conversion marketing is all about volume of online sales; but it is really a way of not only obtaining the needed quantum of eyeballs to see your site, but also converting them into sales. I knew a recent study telling that over 50% of people believed pay per click was good and 50% believed it was a dumb from their past experience. I guarantee that the 50% that succeeded took conversion optimization in to account much more than the other 50%.

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Posted in Conversion Marketing

Tags: Conversion Marketing econversion Internet online business traffic Visitors Websites

Tips For Banner Advertising in 2010

December 16th, 2009

1. Be professional – Visitors are set to get their first impressions of your website depends on your banner ad, so you must be certain that it offers you in the best possible manner. be alert in your spelling and grammar are perfect. Also, opt font sizes, styles and colors that increase your ad’s readability. If your banner ad is of bad quality, people will think your website is too.
2. Demand for an action: What do you wish people who find your banner ad to do? Most likely, first and foremost, you like them to just click on it, so ensure your ad says so. Because this is so significant, most of the banner ad designs already have a “call to action” (like “Click Now”) built in.
3. Keep it easy: Your banner ad may only have a few seconds to do its impact on the visitor. As a result, it should be able to convey your message in a small amount of time. By having your ad’s concept and wording clear and concise, you extend the likelihood that the viewer will exactly read your message. Remember, if the viewer can’t simply and promptly understand what your banner ad is posing, it is unlikely he/she will click on it. Make use of the fewest words you can. Do not fit more words in your ad.
4. make use of words that increase attention or emotion: Words such as “free”, “special offer”, “secrets”, etc. support grab the viewer’s attention and raise his/her curiosity in your offer. Try this technique: pretend you are viewing your banner ad’s text for the first time: would YOU be wished in or thrilled on what it offers? If not, then most people probably wouldn’t be either.
5. Explain benefits, not features: What is the difference between a “benefit” and a “feature”? In few terms, a “feature” is a service or an aspect of a service that you give. A “benefit” is the actual impact it has on your customer.
6. Test your banners: Because we’ve done designing banner ads so fast and easy, we advice you design several, using various styles and messages. Run each one for a week or two and collect any data you can (like click through rates). Analyze your data to identify what the more successful ads have in usual and then refine your ads and test them again.