December 22nd, 2009
1. Mobile Marketing – Over the early decades mobile marketing had headlines in news, whereas the average business owner to take benefit of mobile marketing has very less. With the first and massive uptake of the iPhone by people, mobile marketing has rapidly turned a viable marketing channel for several businesses of all sizes.- 2. Facebook Advertising – 2008 had introduction and extraordinary uptake of Facebook. 2009 saw Facebook turning every day’s life. 2010 will find Facebook become a profitable advertising channel for commercials. With the mix of keyword targeting and a pay-per-click model, Facebook will give a reliable source of sales / sales leads for its advertisers.
- 3. Twitter Marketing – In 2009 Twitter actually great took off making a mass hysteria on the Internet and rapidly becoming the most visited online properties. While the usage of Twitter expanded, the ability of the average business to capitalise on Twitter as a reliable source of revenue was almost impossible. Now that the Twitter has calmed and it has become more part of the everyday (like Facebook) it will go as a viable marketing channel for small businesses.
- 4. Social Media – A latest report from Hitwise mentioned that traffic to social media and forums surpassed search engines in New Zealand in the initial week of December, and is plan to do the same in Australia by the close of 2009. In addition to Facebook, Twitter MySpace and Linked In there are lot of other social media properties concentrated on videos, music, photos, social bookmarking, social networking, content sharing and more. 2010 will meet an explored strategic social media campaigns that generate measurable results.
- 5. Video Marketing – Since the sale of YouTube to Google, online video has been expanding exponentially. Actually YouTube is the 2nd largest search engine in the world, after Google. With online video used mainly for entertainment causes, 2010 will reach a further increase of video used on websites sharing part of their sales message.
December 17th, 2009
- Computer your gain on the products you are advertising. Just making a dollar or two per sale, it is not worth starting a pay-per-click campaign.
- Calculate your conversion rate. Verify your website statistics and look out how many clicks it makes a sale. This will guide you identify how much you can will to pay per click.
- For example, you have a product of profit $15. It takes 100 clicks to make a sale which means you could bid 15 cents per click to break even. A targeted pay-per-click campaign will nearly fetch you a better conversion rate, so keep that in track.
- Prepare a budget and fix with it. If you can’t pay more than 7 cents per click, don’t bid higher. There are often more targeted keywords to be had. And forget not, even if you aren’t on the front page, you will still find clicks.
- Make exclusive landing pages for your campaigns. If you have an online gift shop with different items and you are bidding on “specific items”, don’t forward them to your home page. They may not be able to find the blueberry scented candles and that’s what they are searching for.
