What is One-to-One Marketing?

It is an method that focuses on offering services or products to one customer at a time by determining and then meeting their individual wants. It later focuses to replicate this several times with each customer, such that powerful lifelong relationships are knotted. As such it variates customers rather than just products.

One to One Marketing is advanced of a sales approach. It’s an integrated method that should permeate all parts of an firm: marketing, service, sales, production, finance, etc. In fact, One to One Marketing requires to come the helping vision that steers the whole organization. One to One Marketing authorizes that lifetime values of loyal customers who do repeat purchases far exceed that of fickle customers who regularly skip suppliers in search of a negotiation. This is specifically real within financial services where the customer acquisition costs are very high.

Whilst at first the concept seems to be only fit for a niche market of rich clients, latest information technology, exclusively the new interactive mediums, offer an opportunity to get personalized and customized products to the mass market yet at a mass produced price. This is called Mass Customization. However, it does need new considering that breaks away from the traditional concepts of mass marketing and mass production.