My company creates two entire websites that they email a newsletter out about three times a year. I think there has got to be a better way. Either more frequent emails out or a regularly updated blog. Does anyone know what works best?
Posts Tagged ‘clients’
New 2010 A/B Testing Multiples Conversion Rates
December 17th, 2009
A/B testing is a certified means to maximize conversion rate. This is simply testing two or more versions of Web pages, search ads, banners, or any other element you can imagine with limitations.
A/B testing, unlike the intuitive innovative process, should be considered like a real scientific experiment. Many clients return to us frustrated by the outcomes of their tests. Almost without fail, we find their tests don’t conform to experiment design. Most just have 2 versions of an element to see what sticks.
When starting an A/B test, develop a control and baseline for testing like Web page, landing page, banner ad. Put your best innovative effort online front. Monitor its progress over an organized period.
Once a baseline is developed, start optimizing the page by doing one change at a time. More than one makes it impossible to identify which change actually done a difference.
A client wished to change the way the box for their lead-generation form seen. They thought they were testing only the form box.
This is a limitation of A/B testing; conversion enhancements can only be done incrementally.
