December 17th, 2009
- Computer your gain on the products you are advertising. Just making a dollar or two per sale, it is not worth starting a pay-per-click campaign.
- Calculate your conversion rate. Verify your website statistics and look out how many clicks it makes a sale. This will guide you identify how much you can will to pay per click.
- For example, you have a product of profit $15. It takes 100 clicks to make a sale which means you could bid 15 cents per click to break even. A targeted pay-per-click campaign will nearly fetch you a better conversion rate, so keep that in track.
- Prepare a budget and fix with it. If you can’t pay more than 7 cents per click, don’t bid higher. There are often more targeted keywords to be had. And forget not, even if you aren’t on the front page, you will still find clicks.
- Make exclusive landing pages for your campaigns. If you have an online gift shop with different items and you are bidding on “specific items”, don’t forward them to your home page. They may not be able to find the blueberry scented candles and that’s what they are searching for.
