Travelex comes back to ads along with prepay card drive
Currency exchange business Travelex is introducing its debut ad campaign for five years, as part of a steer to persuade travellers to utilize prepaid currency cards.
The company is encouraging its Cash Passport cards, which consumers can make use of payment card abroad as an option to cash and traveller’s cheques and at ATM machines.
Also sterling, the cards are also available in euros, Australian, South African rand and US, New Zealand and Canadian dollars.
The outdoor and digital ad campaign, made by LIDA, emphasises the safety and security of utilizing prepaid cards abroad. It launches three ‘holiday nasty’ characters – a jellyfish, a scorpion, and a mosquito – to highlight how the card can secure consumers.
Ads carry lines like ‘Don’t get stung on holiday’, while the campaign’s overall strapline is ‘The new method to carry currency’. Travelex is backing the activity with in-store promotion at its airport place and partner travel agencies.
